The Modelo Cowboy is recruiting full-time delusional people. Are you one of them?

The Modelo “recruiter” is a cowboy who goes around the country passing out beer to people who are so delusional they believe they can change the outcome of college football games with their minds; pathetically fit in with their in-laws by becoming more fanatical than they are; and who create custom clothing proclaiming national championships that never happened (and never will). 
 
One would expect Modelo’s new mascot to be someone who makes you feel cool for being associated with him. But if this motherfucker shows up and hands you a beer, it’s time to check yourself into a group home. As he journeys through backyards, bars, and parking lots, the cowboy is a pied piper for the mentally ill, rewarding them with alcohol for their devotion to insane, magical, and compulsive beliefs. In other words, we fully endorse Modelo and their cowboy as the best and most brilliant manifestation of every corporate pitch, sales strategy, and trademark. The cowboy now stands on top of a pile of dead competitor ideas, and he pisses all over them. But in a cool way. 
 
Fuck Tony the Tiger and the Pilsbury Doughboy. It needed to be said. Because those dickheads have been replaced by a new era of endorsements—done by people who embrace hallucinations and compulsive disorders because that’s what sells beer, damn it. As the revolution continues, we stoke the subversive fire with our own suggestions for what should come next. 
 
5 Ad concepts that tap into Modelo’s groundbreaking push to celebrate delusional thought. 
 
1. The Orkin man finds Jerry “I can’t get the spiders off me” Rudolph and throws him a can of bug spray. 
 
2. The Reynolds Wrap “Rapper” hands out aluminum foil to conspiracy theorists so they can make hats. He also raps. 
 
3. Servpro comes into a destroyed home and restores it so that it looks like “it never happened.” Then they try to psychologically convince the family that it really never actually happened. 
 
4. The National Dental Association officially bans putting government tracking and listening devices in your teeth and pledges to remove all the old ones they already put in. The message is delivered by “Surveilly,” a giant tooth with a radio antenna coming out of it. At the end of the commercial he rips out all his wiring to show he’s serious. 
 
5. Fuddruckers airs a commercial where the CEO promises that none of his employees will spit in your food. And he kind of hints that other restaurants can’t guarantee that. 

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