Hidden Brand Messages: Yoghurt.

Yoghurt. That weird tasting food you hope someone didn't do something to before you eat it, because you wouldn't know if he did. This week, the Intergalactic Business Report goes behind what Big Yoghurt wants you to see and reveals what they're actually saying.


Fage. We spent zillions on a campaign to tell everyone that it’s pronounced “Fah-Yeh,” because we were terrified some eighth-grade boys might ridicule us. Bonus: Bobby Flay seems straight, right? 

Yoplait. French for “sugar bacteria.”  

Noosa. That name sounds yoghurty, right?
  
Chaboni. Named after a girl from a 1983 movie about a tough teacher at an inner city school. 
 
Dannon Oykos (Greek). Have a taste of John Stamos’ seamen. 

Dannon (regular). Have a taste of John Stamos’ seamen. 

Activa. If you want to picture Jamie Lee Curtis taking a dump, eat this.